· Free webinar · July 17 · Save your seat →
The Pet Influencer Mastercourse
Free Live Webinar · July 17 · 8 PM CEST

Stop posting and hoping. Start growing with a system that works.

A free 60-minute live workshop with Denisse and Alba (146K). The 4-pillar system I built combining both sides of the table: what I learned consulting for pet brands, and what I learned growing Alba's account from zero.

Thursday, July 17 · 8:00 PM CEST

Denisse holding Alba in front of a vintage bookstore in Madrid
📅 Thursday, July 17, 2026 · 8:00 PM CEST (2 PM ET / 11 AM PT)
⏱ 60 minutes · 45 min teaching + 15 min Q&A
🎁 Free · Live
For pet creators ready to grow on purpose

Is this actually for you?

I want to be honest with you. This webinar is built for one specific person, and I'd rather lose your spot than waste your hour.

✅ This is for you if you:

  • Have a pet account between 2K and 50K followers
  • Post somewhat consistently but feel stuck on growth
  • See other creators landing collabs and wonder what they do differently
  • Want to monetize your account without losing what makes it yours

❌ This is NOT for you if you:

  • Are looking for viral hacks or the "one trick" to go viral
  • Want to use bots, fake engagement, or follower-buying tactics
  • Don't actually love your pet (this matters more than you think)
  • Already have a 6-figure brand-deal pipeline and a manager
  • Hate Zoom calls (no replay shame, but be honest with yourself)
The framework

What you'll walk away with

45 minutes teaching the system, then 15 minutes answering questions. No filler, no recap, no "let me tell you about my journey" for 20 minutes. Here's the breakdown.

Pillar 1

Growth that actually compounds

The difference between "post every day and hope" and "post the right thing for the algorithm to push you." I'll break down how Alba's account broke through its first growth plateau, and the content patterns that did most of the work. Hint: it's not the niche, and it's not the dance trends.

Pillar 2

Positioning that brands recognize

Why a 12K account with the right positioning gets pitched more than a 100K account that looks like everyone else. The bio framework that signals "this creator is a professional partner" in three lines, and the visual signals brand managers scroll for in 30 seconds.

Pillar 3

Community over followers

The metric I track instead of follower count, and why it predicts paid-deal closing rate better than anything else. How to turn passive lurkers into followers who actually buy what you recommend.

Pillar 4

Pricing that doesn't apologize

The 5 factors that actually determine your rate. Follower count is the last one, not the first. How to read a brand's pitch and know if they're lowballing you. Typical Reel rates by follower tier, and the math behind why.

Denisse laughing while giving Alba a treat in Madrid
About

Hi, I'm Denisse.

I run @alba.thecocker. 146,000+ followers. Real brand deals every month, plus a few other income streams the course breaks down in detail. Alba pays the bills (and Bruno, her son, just makes sure we never have a quiet moment).

When Alba came into our lives, I started @alba.thecocker as a place to share her with friends and family. No strategy. No plan. I was the most reluctant influencer you can imagine.

Around the same time, I was building a career in the pet industry. Digital marketing manager first, then marketing consultant. So while I was advising pet brands on how to work with influencers, I was quietly running my own creator account, still not seeing it as my actual work. The marketing pro in me thought: who am I to call myself a creator.

That's still my background. I work with pet brands on the strategy side, both inside their marketing teams and as an external consultant. I've been the person sitting in the meeting room when a brand decided which creators to pay and which ones to ignore. The person reading creator pitches and deciding which ones got a meeting and which ones got a polite no.

The angle of this whole thing clicked when I realized: most pet creators don't know what brands actually want, because they've never been on the brand side. Most pet brand consultants don't know what it's like to be the small creator pitching, because they've never built an account. I'd accidentally landed on both.

146K is the size most of you are aiming for, and I can still remember exactly what got me here. Combined with the brand-side intel that almost no other pet creator can give you, that's the closest thing I can hand you to a real playbook. Live, free, 60 minutes.

See you on July 17.

— Denisse + Alba 🐾

Quick questions

Before you sign up

I have less than 2K followers. Should I still come?
Yes. The pillars work the same way at any size. The earlier you build the system, the less you'll have to undo later. The only people who shouldn't come are the ones already running 6-figure pipelines (you'll be bored).
I post in Spanish / Portuguese / French. Will this still apply?
Yes. The four pillars are language-agnostic and apply to any market, regardless of where you post or who your audience is.
Can I show up if I'm not technically a "pet creator" but I want to start?
Yes, especially if you're about to start. The hardest mistakes to fix are the early ones, so doing this before you launch saves you a lot of time and avoidable mistakes.
Will you sell me something at the end?
Yes. I'm honest about it. The 15-minute Q&A includes a 5-minute walkthrough of The Pet Influencer Mastercourse, the full self-paced course that goes deep on each pillar. If you don't want it, you walk away with 45 free minutes of teaching. Fair trade.
Do I need to be on camera?
Nope. Cameras off, microphones muted. You watch, you take notes, you ask in the chat. That's it.
Is this safe for my pet?
Everything I teach respects pet welfare. No "make your dog do X for content" tactics. If a strategy requires putting your pet in distress, it's not in the system. That's a hard rule, not a marketing line.
What do I need to bring?
A notebook (paper or digital), your IG handle pulled up, and 60 minutes where you won't be interrupted. That's it.
Last chance

Pick the time, save the spot.

Thursday, July 17 · 8 PM CEST. I'll be live for 60 minutes. The link arrives in your inbox 30 minutes before we go live.